Hi, I 'm Doris Mao Lin
Product & Experience Leader
I connect strategy, experience, and technology to turn complex challenges into elegant digital solutions through creative leadership and human-centered design.
Transforming Ideas into Impactful Products
I am a visionary product and experience leader with 20+ years driving digital transformation and customer experience innovation across healthcare, financial services, media, and education. I build and scale product and UX practices that unite strategy, design, and technology to deliver measurable business value.
Known for leading human-centered innovation in complex environments, I integrate emerging technologies and data-driven insights to craft intelligent and inclusive digital experiences. Skilled at setting vision, aligning executives, and enabling high-performing teams to deliver impactful, mobile, and platform products at scale.
20+
Years of Experience
50+
Solutions Delivered
4
Industries Transformed
My Leadership Philosophy
Empathy, Collaboration, and Growth
Lead Through Empathy
I lead with care and candor, nurturing trust and psychological safety so diverse teams surface truth, spark creativity, and solve the right problems.
Inclusive Collaboration
I champion inclusive, high-energy workshops and prototype-driven rituals that align product, design, engineering, and business fast—turning shared context into clear decisions we all own.
Iterative Learning
We ship early, test often, measure outcomes continuously, turning feedback into momentum so every release is an opportunity to learn and improve.
Case Study: From Vision to MVP
Transforming At-Home Oral Health
Led the zero-to-one product vision for an at-home saliva test and companion app that democratizes preventive oral care. Defined a clear launch narrative and a workflow-driven mobile experience that guides testing and explains results in plain language.
Through executive alignment workshops and a prototype-first approach, we prioritized the right MVP and moved from concept to pilot. Computer vision powered guided image capture and interpretation, reducing user error and increasing confidence in results—accelerating investor conversations and clinical validation.
0-to-1 MVP
Scoped a focused launch and shipped pilot-ready flows—kit registration, guided capture, and instant wellness report.
Computer Vision
Real-time quality checks and interpretation support reduced sampling mistakes and improved result reliability.
Rapid Prototyping
Hi-fi prototypes aligned founder, clinicians, and engineering, speeding decisions and minimizing rework.
Case Study: Human-Centered AI
Generative AI for Teaching & Learning
Designed a suite of GenAI tools that fits how schools actually work—helping teachers plan lessons, write clearer feedback, and draft IEP goals, while giving students a StudyBuddy for concepts, practice, and coaching. The experience is workflow-driven and in plain language, so value shows up on day one—not another open chat bot.
Built with guardrails from the start: privacy protection, source transparency, and human-in-the-loop review. District-ready flows and demoable prototypes .
Workflow-Driven Tools
Lesson Plan Assistant, Feedback Helper, and IEP support mapped to real educator tasks.
Student StudyBuddy
Personalized study plans, targeted practice, and an AI tutor that adapts to mastery and learning needs
Guardrails by Design
Privacy, source transparency, and human-in-the-loop ensure safe, trustworthy use of AI in schools.
Case Study: From Journey Insights to Everyday Value
Elevating Member Experience at a National Health Plan with 5M+ Members
Led a multi-year modernization of member experience across web and mobile. Stood up a digital design practice, mapped the holistic member experience ecosystem, and aligned stakeholders on opportunities to improve awareness, engagement, and health outcomes.
Delivered a portfolio of improvements: a Healthcare Cost Advisor that makes prices understandable before care, a streamlined prescription drug cost tool, and an iterated mobile app experience. The result was higher adoption and measurable lifts in engagement and satisfaction.
Journey-Led Feature Exploration
Operationalized a data-driven member journey map to focus roadmaps and personalize outreach.
Cost & Rx Transparency
Launched a Healthcare Cost Advisor and revamped the drug cost tool so members can compare options with confidence.
Mobile Experience that Sticks
Iterated the app using continuous feedback—driving strong adoption and ratings among members.
Beyond Design
Speaking, Teaching, & Perspectives
Conference Speaker
Delivered a speaker session at the Women in Tech Global Conference 2025:
Internal Training
Facilitated internal session empowering teams in design thinking, innovation frameworks, and strategic product development methodologies.
Core Skills & Toolbox
Leadership & Strategy
Executive Stakeholder Alignment
Product Org Design & Scaling
Workshop Facilitation
Service Design
Cross-functional Leadership
Coaching & Mentoring
Product & Experience
Product Strategy
Product Management
CX, UX, & UI Design
Customer Research
Process Optimization
Prototyping
Usability Testing
Accessibility & Inclusivity
Methodologies
Design Thinking
Human-Centered AI
User-Centered Design
Agile & Lean UX
SAFe
What I Bring to Your Team
"She brings positivity, creative vision, and solid direction to any team she leads"
Strategic Product Leadership
I turn ambiguity into clear vision, priorities, and roadmaps - connect user needs with business objectives, translating insights into actionable product strategies that drive growth.
Cross-Functional Builder
I align product, design, engineering, and executives around shared goals—facilitating workshops and decisions that shorten time-to-value.
Human-Centered AI & Innovation
I design workflow-driven AI that augments people (not replaces them)—with privacy, transparency, and human-in-the-loop baked in.
Deep User Empathy
Passion for crafting meaningful experiences that solve real problems and delight users at every touchpoint.
Let's Create Something Exceptional Together!